WHAT
Advanced Television is a digital technology that significantly changed television as it has come to be known in the 20th century. Unlike traditional television, Advanced TV Advertising serves ads to a profiled prospect rather than a program in which advertisers take a chance in estimating which programs will draw-in their prospects.
WHY
The sight, sound and motion of video etches lasting impressions, but television advertising can be cost prohibitive and its wide targeting is wasteful. With Advanced TV Advertising, you’ll reach in-market prospects, not everyone in your market, and they’ll see your ad in their living room or mobile device when streaming video content on Hulu, FX Now, and hundreds more streaming services.
ADVANCED TV PROS:
Advanced TV streaming platforms
- Up to 96% view rates on Connected TV Ad devices
- Impact of TV with the precision of digital Premium
- inventory at a fraction of the cost of television